Messaging and Communication
Practice proactive and responsive governance by staying on top of public sentiment.
Keep residents in the loop with timely, tailored, accessible information. Plus, communicate effectively during challenging flashpoints by keeping tabs on what is top of mind for residents right now.
Messaging and communication with Zencity
Explore & Identify
Follow the conversation to see what’s animating your resident at this very moment and requires your attention.
Track organic conversations and community sentiment on emerging and trending issues.
Follow relevant mentions of your community in online news and broadcast clippings.
Inform & Gather
Communicate to the community and understand the response to your messaging.
Generate and publish social media posts responding to an emerging issue or emergency.
Create a centralized hub for residents to stay up to date on recent developments and instructions.
Stay tuned to evolving conversations, see where they occur, address emerging needs and concerns, and track changes in sentiment.
Analyze & Strategize
Evaluate the feedback, pinpoint takeaways, and submit relevant findings to council and elected officials.
Artificial intelligence algorithms automatically surface meaningful insights about your communication efforts and channels.
Easily export and share insights with stakeholders.
Measure & Assess
Determine the effectiveness of your comms strategy and the community’s response to your intervention and messaging.
Continue to follow the conversation in dedicated project dashboards showing discourse in real-time.
Deploy short and simple surveys asking for feedback about your handling of the situation.
Review social media analytics to see which message and channel performed best.
Start Building Trust Today
Learn how government agencies leverage Zencity to keep their finger on the pulse
How the Chicago Public Health Department used Zencity Organic to publicize the city’s Narcan distribution program and combat fentanyl overdoses
How the Town of Abington, MA, used Sentiment Analysis to Develop an Emergency Communications Plan
How the West Sacramento, CA, Police Department used Zencity to Handle Messaging following an Officer-involved Shooting
How Kent County, MI, used Zencity to Assess Threat to County Buildings and Plan its Security Strategy Saving over $500K
Ready to get started?
Reach out to our team to schedule a demo.