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Being able to pinpoint exactly what is driving community conversations in a matter of minutes is invaluable. Zencity is a powerful tool which helps us see where our messages are resonating and where we need to course correct in almost real-time.

Since the shooting in Aurora, Zencity has become part of our tapestry. It’s a very powerful tool in the decision-making process because it helps the Mayor laser focus in on the concerns of the community and it helps us keep the pulse of the community.

Zencity was a powerful tool for helping us make data-driven recommendations to Town Council, and also imperative in helping Council Members feel confident about their decision.

We utilize Zencity to understand at a glance community sentiment across a variety of media outlets and digital channels. Before Zencity it was hard to obtain this valuable data. Thanks to Zencity we are able to see how our emergency information is dispersed and the community's reaction in real-time. This has been a game-changer for us when managing severe weather scenarios and other challenges.

Zencity's AI capabilities helped us quickly identify resident confusion at such a sensitive time as the Coronavirus outbreak. The platform detects important discourse across multiple channels, allowing us to directly address residents' questions and concerns and ensure their safety.

Thanks to Zencity, we were able to take something that was very negative in the city and turn it into something positive. Zencity helped us transform an unfortunate incident into an opportunity to communicate with our residents about the right way to do things and how we, the City, can help.

Beaverton’s staff is small and nimble. Zencity saves us time and money, particularly when it comes to pulling reports. Thanks to Zencity, we’re able to quickly and easily gather data on topics that would have normally taken extensive staff time. Zencity is therefor an excellent capacity-building tool for us, and a resource-saver.

We use the discourse timeline and event markers from Zencity’s dashboard to ensure the effectiveness of our resident-facing communications. Zencity is literally the only way I can get a true big picture view of all discourse taking place, both on our city-owned channels and those that are not run by the city. The ability to parse through the chatter from one place is invaluable.

With Zencity’s benchmarker, it was very powerful to see - through data - that we were performing so well, especially because of how hard our staff worked during the pandemic and because we had to adapt operations as a result. Nonetheless, we were still able to provide a high level of service. The impact of this positive feedback has had on key leaders in our organization and their teams is invaluable. Focusing on these positives also gives us even more momentum to continuously improve - and the data helped show us how we can improve and grow as well.

The ever-changing pandemic has forced us to find new ways to hear the community’s concerns. With Zencity’s insight, we learned that there was a significant knowledge gap that wasn’t being addressed by our current communications strategy. As a result, we were able to make needed changes to our messaging and help address those concerns. Without that insight, our messaging would have missed a critical detail and could have undercut our overall response.

Zencity was very useful in identifying our blindspots when it came to residents' questions and concerns about the GO bond - I can't imagine we would have been aware of them otherwise.

We don’t go out into our community blindly. We’re able to allocate resources based on information our residents have given us. We’ve also learned about issues through Blockwise because some residents are less likely to call or attend a public meeting or forum.

Zencity has been incredibly helpful this last year through Covid and many other emergency events like wildfires or Public Safety Power Shutoffs. As public servants and public officials, we often hear from a loud minority but Zencity provides us with the ability to better understand the discourse in our community. We use Zencity’s analytics and insights to help us track the performance of our work and are then able to share these data points with our public health department and elected officials to create unified strategies and ensure they understand the resident discourse in their specific communities too.

Data is so important, in large part because we're constantly competing against a personal story. There are individual stories our council hears and that has a tremendous amount of impact. So how do you use the data you gather to make the case for that particular story or to prove your story or disprove it? We leverage data and the multiple media modalities out there to ensure we have a broader perspective. We use Zencity on a daily basis to get a barometer of the public view on specific issues.

Zencity has been invaluable in helping us hear and respond to our community during an important state trust land sale. Zencity’s data and analysis allowed us to respond quickly and succinctly to resident pushback, and measure the effectiveness of our response. The land sale will cause a lot of change and growth in our community over the next 10-20 years - and we see Zencity as an integral part of helping how our community adjusts to these changes.

With Zencity's help, we're able to analyze data based on real resident feedback, and make more data-driven decisions.