The UK Housing Crisis - a Snapshot of Resident Discourse

The availability, affordability and quality of housing is one of the great challenges facing the UK. The cost of home ownership and rent continue to rise, while housing supply fails to match demand. Housing is a pressing issue that residents across local communities are often discussing online - either in response to initiatives promoted by their local governments, promoted by news reports about the housing market, and in citizen groups dedicated to commiserating and debating such matters.

Zencity looked at the online conversations happening in local communities in the UK to better understand how residents are talking about housing, how prominent the topic is in the overall online conversation, what is driving positive and negative attitudes towards this issue, and “where” online the conversation is mainly taking place.

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