3. Track the Effectiveness of Your Messaging and Make Changes in Real-Time
In a constantly changing reality, you need to be able to effectively communicate all of the operational aspects of elections in your county and ensure residents’ questions and concerns are being addressed. These concerns may include changing polling locations, health and safety requirements, security and accessibility, and understanding options and procedures for early voting, mail-in voting, and, and drive-through voting.
Zencity’s platform enables you to identify the volume of discourse about any given topic at any given time, and to detect where residents are asking for clarification or more information. As you respond, share information, and initiate new messaging campaigns, you can track the performance and effectiveness of your outreach initiatives and adapt them as needed.