THE BLOG

Where local government and tech intersect

What Do Your Residents Think About Your City’s Brand And Why Keyword Searches Can’t Help You Answer That Question

Searching for information has become intuitive, easy, and mundane. All you have to do is open your preferred search engine, type in what you’re looking for, and hit enter. That’s it. What might have taken people hours, days, or even weeks in decades past can easily be achieved within seconds in the palm of your hand with your mobile phone.