Co-Author: Assaf Frances
7 Takeaways from this year’s Biggest City/County Manager Conference – ICMA UNITE
COVID-19 has determined a new normal, and conferences certainly haven’t been exempt. For many city/county managers and urban geeks (like us, over at the Zencity team), a yearly professional highlight is the Annual International City Managers Association (ICMA) Conference. This year, ICMA rose to the occasion to host its first annual digital conference – UNITE. Over 4,000 local government leaders and their partners from all over the world tuned in. Here are our key takeaways of how local gov aficionados can make the most of future local government-centered digital events.
1. OOO: Plan for a digital or virtual conference the same way you always have and treat it like you’re OOO (Out of Office)
Joining a conference online shouldn’t mean spending less time planning or attending, it just means that you might have to work a little harder to prevent the day-to-day from taking priority. To do this, study the online agenda, plan which sessions to attend, and block your calendar to OOO. Treat the conference like you’ve actually gotten on the plane and keep reminding yourself to take the mental journey out-of-town and into the convention center
2. Throw a (Socially Distanced) Party
We’re not kidding. Find the best (and safest) recipe for you to enjoy the conference with colleagues – from your office, city, county, state, or however COVID-19 allows. We heard from our city manager friends in Billings, Montana that they actually used UNITE as an excuse for a state-wide city manager retreat! So get together and attend other virtual conferences in good company, if that’s an option.
3. Maximize on Interactive Opportunities
Virtual experiences certainly make networking more challenging. In remote work, many of us miss out on watercooler talk, and mingling during coffee breaks is hard to replace – but, good conference organizers are creating incredible networking events online. Prioritizing these kinds of interactive opportunities is a must for meeting new folks and old friends. Some examples we’ve seen pop up at UNITE and elsewhere include:
- Roundtable discussions where the audience is often engaged as opposed to just watching a session of speakers.
- Trivia and other LIVE online games (where cool prizes are usually included too!)
- Concerts, cocktails and other fun shenanigans – which are the new networking norm. These types of sessions aren’t trivial because they are often the main built-in channels for organized networking, so hone in on your cocktail-making skills or simply grab a beer from the fridge.
4. Schedule Meetings in Advance
Back to networking. Interactive events definitely help (see takeaway #3) but let’s be real: you’re not as likely to casually bump into someone online, especially not that town manager or county administrator you were hoping to ask about x, y, or z. Conferences provide a perfect mindset for reaching out to those who you haven’t been in touch with in a while and want to re-connect with, or to new professionals. Most digital conferences now offer in-app meeting options. We have yet to find one that overcomes the awkwardness of using yet another digital tool, but simply emailing that person in relation to a conference you’re both attending can be a great conversation starter.
5. Take Advantage of Session Recordings but Don’t Forget to Attend the Q&A
Did you know that many conference sessions are actually pre-recorded and aren’t live? This means that sessions become a long term resource and that you can “attend” multiple sessions as opposed to just picking one live session. Enjoy this, but don’t forget to leverage one of the most valuable parts of a session – the Q&A. Look at conference topics and speakers based on who you want to meet – you can always listen later but you can’t always connect with speakers outside of the Q&A the way you might have been able to in person (unless you took takeaway #4 to heart!)
6. Grab Virtual Swag & Immerse Yourself in Side Content
Exhibit halls are oftentimes the playgrounds of conferences – with puppies to pet, collectibles to grab for the kids at home (shout out to all those from last year’s ICMA Annual Conference who took home one – or ten – Zencity bears from Nashville!), and unlimited laser pens. Exhibitors are investing a ton in trying to get you to their virtual booths – don’t miss out! There is both a lot to learn – including a plethora of extra resources and case studies from cities, counties and their partners from across the country, and a lot of fun to be had.
7. Walk Away (from your screen) Inspired and With Extra Knowledge
This one speaks for itself. Remember – conferences are professional development opportunities. Don’t let the pandemic ruin this for you. Take mental or actual notes as you would in a regular conference and communicate key points back to your team at home. Here are a few of our lessons-learned about the big challenges ahead of local governments:
- Crisis management is no longer ad hoc. It’s the new day-to-day of local government management, thanks to COVID-19. Chris Lagerbloom, Fort Lauderdale’s City Manager, succinctly pointed out this change: unlike other crises, COVID has no start or end date, it just keeps on going. Hear about how Chris is using data to manage one crisis after the other – hurricanes, water shortages, sewage burst, and more – all in the backdrop of the ongoing crisis of the Coronavirus in his UNITE session.
- The equity lens is sharper than ever. Racial equity was part-and-parcel of so many of the sessions that took place during UNITE, highlighting the immense power and responsibility local government leaders have in changing unjust realities. From pushing for more equitable resource allocation; to rethinking public space and access to mobility; to cross-community communication; the list of ways in which local government leaders can affect change has no limit, and as UNITE made clear, is most certainly top-of-mind.
- Law enforcement agencies are becoming more attentive but the burden is on city and county managers. In many – but not all – places in the country, community relations with their police departments are strained and the burden of regaining the public’s trust in local PDs is falling on the shoulders of City and County Managers. In parallel, local government leaders are tasked with building better police forces – and this means improving police officers’ images to attract quality men and women. Balancing between these two tasks is no easy feat, and local government leaders are coming together to share and learn from each other how to do it best.
- Reopening is a 2 steps forward, 1 step back shuffle. Local governments that have taken too-quick-to-reopen approaches described how rolling back might be tougher than you think. Looking forward, the general conclusion seems to be that a slowly-but-surely approach is a safer bet. On that note, supporting your reopening and recovery efforts with data is key to knowing if that next step will push you forward or end up driving you back.
- Transparent and participatory budgeting will become more prevalent. Budget shortfalls have hit local governments hard during a time when residents’ interest in their city’s finances is on the rise (mainly due to police defunding conversations). Local government leaders are rising to the occasion and seeking ways to increase transparency and facilitate more conversations around budget with their communities. Getting residents informed and involved in the budget allocation process has already helped managers identify pain points and gaps, and is where many more community leaders are heading.
With countless online local-gov conferences planned for the near future, we all need to adapt in order to maximize these experiences. Learning from what worked (and also from what didn’t) in other local governments will always be a key part of attending these conferences in our efforts to better serve our residents and the places we live in. This October, We’re also planning on virtually attending VML, ELGL’s Oktoberfest, and Smart Cities Connect. If you intend on being there or hosting your own local virtual gathering, we’d love to connect!
Exactly one year ago, Houston Mayor Sylvester Turner announced his vision to not just become a smart city, but to become the smart city. “We must leap, not stroll into the future. We must sprint, not jog. It will be this city that will be the Smart City of the world,” he said.
Mayor Tuner’s plan to transform the US’s 4th largest city – perhaps better known for its energy, health care and aerospace industries – into a global leader in innovation came on the heels of Hurricane Harvey and a visit to Israel, where he learned about the country’s start-up boom. Both occasions inspired the Mayor to partner with tech-giant and smart city leader Microsoft to understand just how to do this – an announcement which made major news in May 2018. Now, one year in, the Mayor’s initiative is fully underway and Zencity is honored to be part of the program. The City of Houston will use Zencity to benchmark the community effect of all of its different new smart city initiatives, and measure resident sentiment about them.
We invited Jesse Bounds, the Chief Innovation Officer for the City of Houston who is helping to roll out the city’s expansive smart-efforts, to help us understand the Mayor’s vision, how Zencity plays a role, and how the City is engaging with residents about its major tech overhaul.
So how exactly did Hurricane Harvey and a visit to Israel influence the Mayor’s strategic efforts for the City of Houston?
Jesse: These two things created urgency for the Mayor. First, when he visited Israel, part of his exposure to the tech and startup-ecosystems there involved being shown a map of tech hubs around the world. Houston, he noticed, wasn’t on the map. Houston might be the 4th largest city in the US, but we were the 31st in terms of venture capital investment. We were also ranked outside of the top 20 in terms of tech startups. The Mayor saw this as a wake-up call that something needed to change. He named a task force, launched “Houston Exponential” to support innovation in the City, and much more.
The other was certainly Hurricane Harvey. The mantra after Harvey was “build forward, not back” and so part of this is building not just a smart city, but a resilient city with model solutions. Today we’ve succeeded in doing that.
What did this urgency lead to? We’re building an innovation district now, launching a host of cool initiatives, and of course – our partnership with Microsoft.
What was the final push to bring in a big player like Microsoft?
Jesse: A few things. First, the Mayor knew he wanted to lead by example. This meant not just transforming the city into an innovation hub, but that City Hall itself should adopt technology and model the kind of growth we’re looking for – so the city itself could lead by example. Additionally, the Mayor recognized that a lot of city departments were already doing really great things, but there wasn’t a central inventory of our smart city initiatives or a thread to tie them together. The Mayor brought in Microsoft who helped us do a tremendous job of surveying the city and understanding what solutions are needed, and then developing a comprehensive approach to growing our smart city program. And of course, Zencity has been an essential component of that program.
What role does Zencity play in your broader smart city vision?
Jesse: Our first initiatives are all very high-profile. We’ve intentionally selected projects that are very visible – like free Wi-Fi on Houston Metro buses and trains. We want to engage the public and we want them to see the benefit of our initiatives. The goal with Zencity is to benchmark how community members think about all of the different smart city projects we are rolling out. The purpose is two-fold. It’s a way for us to potentially identify additional expenditures, but also to let us know the impact on the community of all of our different smart city initiatives.
In addition, Zencity will play a critical role in city programs. For example, Complete Communities, the mayor’s initiative for providing equitable services to all neighborhoods.
As part of Complete Communities, the Mayor has identified for improvement five underserved neighborhoods in Houston – including the neighborhood where he was born and raised, and still lives today. The program leverages government, non-profit and private industry resources to improve the neighborhoods for those who want to continue to live there and to attract even more resources to those areas. It started with engaging residents about improvements they consider crucial.
A key factor of success is not just engaging with residents and listening to the community, but being able to measure whether we’re actually having an impact and knowing that we’re listening to the entire community. That’s where we’re really excited about Zencity, which will help us to quantify and measure impact, as well as help indicate what community sentiment is around the different interventions.
So what is the City of Houston doing to communicate its efforts to the public and engage with residents about its new tech initiatives?
Jesse: Communicating with the public about technology is tough and it’s a hurdle we’re still trying to overcome. Smart City Technology isn’t something that they’re particularly interested in, and the best technologies are usually blind to the eye anyway – they’re keeping us safe or getting us to where we need to go faster. In addition to launching very appealing and visible projects, we’ve launched a website to showcase all the projects and made marketing our smart city efforts a real key area that we want to focus on.
Zencity also plays a role here. It can help us understand what’s effective in terms of messaging – how are we getting the message about technology across to our residents? How are they understanding the city’s efforts in addition to experiencing them? In what communities are the city’s messages resonating differently? Zencity will play an important role in measuring community impact, and how inclusive our engagement around our new initiatives is.
Smart cities are no longer just about utilizing technology to increase operational efficiency such as optimizing traffic patterns, or parking management. Nowadays, it’s about leveraging communication technologies to bring residents on board with a community-driven approach where residents form an integral part of the city’s design and development.
The role of civic engagement is becoming even more important as urban growth and sprawl is straining the capacity of cities to provide services and the challenges cities face continue to be increasingly complex. Identifying the tools and technologies available for civic engagement can help local governments engage with all residents, including the multiple communities that a city usually encompasses.
Working Together to Make a Difference
According to Thomas Ehrlich (Civic Responsibility and Higher Education), “civic engagement means working to make a difference in the civic life of our communities and developing the combination of knowledge, skills, values and motivation to make that difference. It means promoting the quality of life in a community, through both political and non-political processes.” Stated more simply, civic engagement refers to broad participation by residents in government and public life. It means strengthening democracy and governance at the local level, resulting in a more inclusive community that fosters the values of all stakeholders.
Furthermore, there is a strong connection between civic engagement and improving residents’ quality of life. We’ve seen time and again in our data that residents who feel involved in city decisions are more inclined to express positive sentiment toward their city. Because civic engagement has such great potential to make a difference, cities are working harder than ever to find impactful and exciting ways to increase this involvement.
We’ve listed five different ways cities can encourage civic engagement within a community:
1. Cultivate Citizen Leadership from a Young Age
It starts with education. Instilling values such as democratic participation and engagement from a young age is a great way to foster ongoing engagement at the local level. Those children will most likely remain active adults and community members, wherever their paths may take them.
One city initiative we love in the Columbia, South Carolina, targets college students. The City’s Mayor’s Fellows program gives undergraduate and graduate-level students a chance to see for themselves how local government works by offering first-hand experience in City Hall for class or internship credit. Students assist staff, conduct research in areas that affect departments or agencies in Columbia, help with special projects, and more.
2. Gamify Civic Life
Civic engagement and fun might not sound like they go together. But believe it or not, they can. Communities that invest in finding ways to make civic engagement exciting and enjoyable find that residents are drawn to participate, and they “give back” even more.
A great example of this type of civic engagement took place in Boston, Massachusetts, where bad drivers plagued the streets. The City of Boston developed an app that assesses driver behaviors, like harsh braking and phone distraction, and increases self-awareness of driving habits. Participants received a score based on their actions and were ranked against other drivers in the metro area.
3. Make It Easy to Get Involved
Residents are most likely to participate when it’s easy to get involved. This means cities need to put effort into making engagement easier. And one of the best ways of achieving this is leveraging technology to make engagement more accessible. Apps are still one of the best ways to do this. GovTech influencer and Pulitzer Prize-winning journalist Karen Hunter knew this when she asked recent Hack Reactor grad Justin Webb to build a new app to connect her listeners to content and causes they care about.
San Antonio, Texas, found an entirely different way of bringing City Hall to the broader community, providing a bilingual English/Spanish website with comprehensive, Spanish-language resources – thereby ensuring that the Spanish-speaking segment of the city’s population is equally aware of city services. Moreover, when holding engagement events, the City did so in both languages so that all community members felt welcome and comfortable participating without language serving as a barrier.
4. Don’t Ignore the Amazing Force of Resident Capacity
Residents have the power to do fantastic work when they pool their resources together on issues they are passionate about. Harnessing that power can make a real change in a city.
One city where you can really feel what residents have achieved is Chicago, Illinois, where a group of twenty residents operate a civic institution called Chi Hack Night that runs civic projects and events. The mission of the organization is to inspire and promote civic engagement and technology; and its values include everything from promoting transparency and accountability to advocating for justice and positive social change. The group has grown in size and scope and Chi Hack Night has become a fully incorporated, membership-driven non-profit organization that is committed to using the power of civic engagement to improve quality of life in the city.
5. Bring City Hall to the Community
City residents will be more inclined to participate if you can bring City Hall to them, rather than expecting them to go to City Hall. One way of achieving this level of participation is to offer free and fun events where residents can participate in discussions in a more informal environment. That’s what Mayor Libby Schaaf did in Oakland, California. Mayor Schaaf ran a “Mobile Mayor” program where she set up shop in different parts of the city, including local cafes and other hangouts, to literally bring City Hall out to different parts of the community. A different but no less effective approach involves live streaming city council meetings online through forums such as Facebook or Twitter. Kirkland, Washington, is a great example of “going to the people” – providing free, inclusive events to expand civic engagement, and increase access to serves.
May the Force Be With You!
As Bloomberg Cities points out, today’s cities are looking for new and exciting ways to deepen connections with their residents, and are opening up to new forms of collaboration and taking advantage of the talent, energies, and insights of local volunteers.
That’s because City Halls have discovered a plain and simple fact: once residents are more engaged, they’re a powerful force. Local governments are realizing the need to focus on empowering residents and encouraging them to get involved. There are clear ways to improve engagement: by cultivating resident leadership, gamifying civic life, making it easy for residents to get involved, appreciating the amazing force behind resident capacity, and bringing City Hall to the community.
Moreover, residents are often the most familiar with the issues they’re really facing. With input from residents, cities can work more strategically to address pain points. Not only that, but once pain points are addressed, resident sentiment becomes more positive. Residents feel that city officials are taking them seriously. It’s a win-win: better services for residents, better sentiment toward City Hall, and better strategies for future city initiatives.
So What’s Next?
Now that we’ve established how important civic engagement is and explored some ways of increasing engagement in your city, the next question is: how do you measure resident engagement? Well, that’s where Zencity comes in. Be in touch with our team to learn more!
Smart City development isn’t just about boosting technology for technology’s sake.
The bottom line for every Smart City tech solution should be solving real problems and improving the lives of residents. Cities are embracing the digital revolution of citizen engagement and leveraging the interconnectivity that plays a relevant role in residents’ lives – through GovTech, Civic Tech, and Smart City Tech. Local government agencies around the globe are recognizing that the key to effective Smart City technology involves so much more than just great technology (although that’s certainly important too!). Rather, it’s about identifying and implementing the right technology solution to improve operational efficiency and enhance the satisfaction and quality of life for residents.
So what are the top 5 Smart City trends to keep an eye on as 2019 kicks off to a start? Here’s what we’re placing our bets on.
Trend 1 – Making Our Cities Safe(r)
Improving public safety is a top issue in Smart City pilot programs currently in place across the U.S. And after the school shootings and wildfires of 2018, we’re especially grateful for all those who are on the front lines, making our cities safer for all of us. So we’re excited about anything that helps the police officers, firefighters, and others who dedicate their lives to our safety.
In its 2018 Strategic Directions report, Black & Veatch pointed out that there are an estimated 20 Safe City pilot programs in the U.S., in addition to similar programs in cities around the world. The benefits of these kinds of programs include improved crime fighting and, in particular, safer conditions for first responders. For example, a public safety system can alert a police officer responding to a call that a specific address is the site of drug activity or the home of a previously convicted criminal.
But the trend we’re identifying in safety technology is that it’s being used on all levels of community life, not just in emergency situations. For example, check out the RFID (radio frequency identification tags) technology developed at the University of Wisconsin-Madison. In the smart, interconnected cities of the future, RFID tags have the potential to save lives, as the tags could be inserted in children’s or cyclist’s clothing so that if, for example, a child wandered on to a road or a cyclist entered a busy intersection, it would trigger signals and help keep people safe.
In a very different application of cutting-edge technology to improve public safety, AI tech in cities is often used to mitigate traffic density, but, according to Smartcity.press, the focus should be on leveraging this technology for accident prevention. For example, sensors installed in parking lots, on traffic signals, and at intersections could integrate AI in collecting useful information that can help governments plan city initiatives more efficiently. Examples include analyzing huge amounts of raw data to track the number of vehicles, pedestrians, or other kinds of movement at a particular intersection and keeping track of their speeds, carrying out face recognition, reading license plates, and processing any satellite data to establish patterns that can be used to inform city planning.
Trend 2 – Looking Out for the Elderly
As baby boomers are aging, the elderly are becoming the largest segment of the population, meaning cities need to find new ways to meet their needs. Innovative applications and cutting-edge technological solutions can provide both the elderly and the disabled with unprecedented independence – and a better quality of life. We believe 2019 will bring increased city efforts to find specific tech solutions for their aging residents.
For example, autonomous cars have tremendous potential in helping folks get around, giving them greater independence and mobility. The Conversation describes the extent of the potential change: the majority of people with a physical mobility impairment are currently reliant on others to help them travel; self-driving cars – and the more economic option of self-driving shuttles, would enable these individuals to travel independently, even far from home.
On a different track, a creative initiative by Nesterly combats the loneliness of elderly individuals living alone with a win-win proposition: using an intuitive, easy-to-use online platform for the “matchmaking,” it makes it simple for households to share an extra room with a young person, and to exchange basic help with grocery shopping, dog walking, or tech support for lower rent. We love this example which fuses technology with the sharing economy to potentially make a huge difference in the quality of life of the elderly, while tackling affordable housing at the same time.
Trend 3 – Making Us Food
The UN estimates that the world population will increase by 47 percent to 8.9 billion by 2050. The production in agriculture must double in the next 30 years to be able to sustain this population growth but at the same time, the amount of arable lands is decreasing.
This means that cities – where an increasing percentage of the world population resides – need to step up their game and find the best technological solutions to solve their problems. As part of Smart City planning, we think that in 2019 cities will begin identifying alternatives to conventional farming methods – alternatives that will give cities more control and the ability to grow their crops. The logic here is simple: cities are the ones who will need to deal with potential food shortages, and therefore it’s City Halls that needs to be talking about this issue.
One approach involves thinking more broadly about farming options, i.e., supplementing the food supplies obtained through conventional farming methods with community farming and using innovative methods that put the emphasis on local sourcing. There are many ways to do this. We love Farm from a Box, which is a comprehensive product that enables sustained food production without the need for an existing grid, containing all the core components needed for a 2-acre farm powered by renewable energy. Farm from a Box is interesting because it represents a way of providing communities both in the U.S. and globally with tools to grow their own food locally by means of sustainable farming methods, using regenerative agriculture techniques with precision farming technology that provide a highly efficient and easy mechanism for starting and maintaining planted farms and growing seasonal, regionally appropriate foods.
Another approach to handling a future food shortage uses cellular agriculture, or what’s known as “meatless alternatives,” an approach to replacing animal-based foods with lab-driven cell cultures. As pointed out by L’Atelier BNP Paribas, cellular agriculture facilitates the production of animal protein without the need to raise and manage livestock – an answer to the need for more food that avoids intensive industrial livestock farming, which is highly polluting. Why is this a city food trend? We’re slowly seeing these meatless meat sources and restaurants serving these alternatives popping up around the country – so a meatless burger joint could be heading your way this year!
Trend 4 – Digital Inclusion: Of the People, By the People, For the People
Digital inclusion is a term that refers to doing what’s necessary to make sure all individuals and communities, even the most disadvantaged, have access to information and communication technologies. The NDIA, which works to promote digital inclusion, defines it as involving the following elements: 1. Affordable, robust broadband Internet service; 2. Internet-enabled devices that meet the needs of the user; 3. Access to digital literacy training; 4. Quality technical support; and 5. Application and online content designed to enable and encourage self-sufficiency, participation and collaboration. 2019 should be the year where cities en masse finally start embracing and prioritizing digital inclusion.
Local governments throughout the U.S. are working harder towards greater digital inclusion. Pittsburgh, for example, has been named by the recent Brookings report as one of America’s most digitally inclusive tech cities, which explained, “To the region’s credit, it has tried to be proactive about fostering inclusion in tech starting with an earnest ‘Roadmap for Inclusive Innovation’ initiative launched in 2015.” New Orleans is also proactively working toward digital equality, bridging the digital divide – and addressing the lower rates of technology and Internet use among residents of historically underrepresented demographic groups.
Radio talk show personality and GovTech influencer Karen Hunter used an app to tackle African-American and Hispanic under representation in a massive voter registration campaign in 2018. She created an app to engage and empower these historically disadvantaged communities. “We kept hearing ‘our vote doesn’t matter’ from listeners who felt disenfranchised or disrespected,” Hunter explained. “The Party of Lincoln app is non-partisan. It has history lessons (why do we have an electoral collect, etc.), resources (the constitution and how to file a FOIA), and calls to action (run for office and contact your congressman). You can even register to vote through the app. It’s a one-stop shop for civic engagement…” This is a great example of digital inclusion, and a way of proactively working to ensure that all sectors of the urban population have easy access to the digital tools provided by the city.
Trend 5 – Rise of AI in Local Government
Many cities have invested resources in developing new technology systems for collecting large quantities of information. And now, they are looking for ways to make that information actionable.
AI is already part of our everyday lives, from Netflix recommendation engines to Alexa and Siri. But if AI was mainstream in 2018, than 2019 is going to be the year that artificial intelligence is truly everywhere including at City Hall. And that’s why converting large pools of data into action items using AI is a hot topic on the agenda for local governments.
At Zencity, we leverage data to understand wide-scale resident sentiment, and in this, we believe that we’re right on target with the trend of bringing AI into the realm of data-driven policy making. But the applications of AI in local government are diverse as well as numerous, ranging from predicting future car crashes to fighting crime. For example, Waycare’s unique transportation management platform allows cities to take control of their roads by leveraging in-vehicle data and AI for predictive insights that prevent car crashes and enable safer, smarter traffic operations.
The rise of AI innovation enables local governments tomaximize efficiency and proactively identify problems. It‘s also transforming the interactions of residents with City Halls, putting them on a par with the apps they use on a daily basis, keeping them safer and more engaged.
The Future of City Management in 2019
There are so many ways technology is changing our lives and our local governments. Trends that we look forward to seeing at City Halls across the country this year include a focus on improving public safety, assisting the elderly and the disabled, building local food economies, improving digital inclusion, and the full scale adoption of AI solutions.
And this is just the beginning. There are so many potential applications of cutting-edge technologies. But of course, our goal isn’t just to use GovTech, Civic Tech, and Smart City tech because it’s innovative. City Halls need to keep an “eye on the prize”: implementing technology always with the aim of improving the lives of city residents, thereby enhancing the level of service provided by municipalities around the world.
So, you’re a PIO? We know, you’ve got a really tough job.
As the mouthpiece of the city administration, you’re the one who needs to relay information in a crisis and provide updates about new projects and initiatives. And in today’s non-stop, 24-hour news cycle, your role is even more stressful as you have to make quick decisions about what to say, when, and how. Connecting with residents is important, and given the nature of your job, you face many challenges in doing this successfully.
For starters, there are endless media sources, but not enough time to stay on top of them. And while you need to develop campaign strategies based on KPIs, it’s not always easy to track them. Another problem is one of reach: you want to be in touch with all residents in the city, but it’s typically the same small group that responds to your attempts to reach out. And then there are the challenges you face with your own colleagues; people working in other municipal departments who tend to make your job harder by working independently rather than collaboratively.
How’s any single person meant to keep up? You’re not alone. Here is a look at some of the main issues we’ve watched PIOs face as the chief communicator for City Hall.
1. Limited Resources But Tons of Media Sources
That budget cut everyone was talking about last month? It also hit your department, of course. As pointed out by this Brookings report, the one thing about city budgets you can always be certain of is that they are uncertain. But you’re not alone. It’s not just in your city, it’s happening everywhere.
Admittedly, you have no choice, and you’re going to have to “make do” and manage the job with super limited resources and an understaffed team. Making this tougher is the fact that there’s tons of information out there and the online world is non-stop, and it’s near impossible to process and understand it all. And obviously, you can’t forget about traditional media sources, like the papers and local morning news show.
We’re knee-deep in data – living in an age where there’s information (and often misinformation) coming at residents 24/7. So how do you get a grip of all this with almost no budget? Even if you had a team of 20, it would still be impossible to manage all the activity out there, and we feel for you. There’s too much to do and not enough time to do it. And this brings us to the second challenge: Figuring out which social media channels and publicity campaigns actually work by measuring KPIs.
2. Staying on Top of the Your KPIs
KPIs are crucial in evaluating the success of campaigns and helping you figure out which communication strategies are most effective. They give you insight into the impact of your work by helping you determine whether you are getting the mayor’s messaging across to the public. It’s difficult to make time for measurement but you’ve got to, as metrics are what give you the edge in putting together effective communications strategies.
In the City of Garden Grove, CA, for example, the local government invested in developing a clear and comprehensive communications strategy that includes measurement. Their process includes checking the reach of particular messages through individual communication channels, and comparing different communications methods to see which one has the highest participation levels.
Corona, CA‘s local government is on the same page, placing the emphasis on measuring KPIs and conducting real-time performance measurement of its communications campaigns. And their use of KPIs has served them well. In one instance, using Zencity’s platform, they were alerted to a rise in negative sentiment about the local government on social media, which resulted from a tragic story – the discovery of an abandoned, deceased infant’s body by the Police Department.
Social media discussions surrounding the incident spiked and included a lot of misunderstanding about Safe Surrender, a California policy that lets someone safely and legally surrender a newborn infant, no-questions-asked. With the information gained from Zencity, Corona successfully implemented a new communications strategy in real-time to correct the misinformation about Safe Surrender and respond to the growing crisis. Ultimately they succeeded in accomplishing every PIOs dream – transforming a ton of negative discourse in the city and a negative event into an opportunity for positive communication with residents.
3. Overcoming the STP – “Same Ten People”
What do you do about the fact that it’s the “Same Ten People” who show up to City Hall or complain about that pothole on the city’s Facebook page?
As pointed out in our earlier post, the STP often have the loudest voices in the city. And clearly they’re not the only audience you need to be communicating with. When push comes to shove, you might even be more interested in the needs and wants of the “silent majority.” So you do your best to gain insight into the sentiment of the “silent majority” using social media. Because social media is data at your fingertips, the key is to understanding it. As GovTech influencer Stephen Goldsmith puts it, “With these digital tools, citizens and their officials can revolutionize local government, making it more responsive, transparent, and cost-effective than it has ever been” (see The Responsive City: Engaging Communities Through Data-Smart Governance).
But this also adds to the complexity of your job. Most feedback – in fact, a full 86 percent of social media responses to municipal issues happens on non-official social media pages that are not managed by City Hall. And your social media monitoring needs to take this into account by sifting through the noise and figuring out how to reach all your residents to rise above the vocal minority. This represents a major challenge.
By finding ways to move beyond STP, cities can gain a more insightful understanding of where residents stand and how they feel. It’s not easy, but it’s an important part of making municipal decisions that are on target with residents’ needs.
4. Streamlining Across City Departments
Anybody can make a Facebook page… And that might be exactly what’s happening in your city.
The Police Department, Parks and Rec, the Public Library – the list goes on. How do you get all of the city’s different departments on board in sharing their great work with residents through social media collaboratively, rather than separately? When there are so many different pages and accounts for different departments, it takes a ton of effort to manage and oversee all of the activity. If things can be streamlined, it saves time and more work can get done.
A good example of this is in Philadelphia, where the city recently implemented several new procedures to streamline internal procedures and save time – and it’s made a huge difference at City Hall. By taking the time to work collaboratively, you avoid wasting and duplicating efforts and can keep track of social media efforts more successfully.
Making It All Work – The Challenges of Being a PIO in the Digital Age
PIOs have a tough job that’s high pressure, as you’re sandwiched between the city or town you represent on the one hand, and the residents you care about on the other. And while social media can be a great tool to help you achieve your goals, sometimes, it can also throw a wrench right into all of the amazing work you strive to do.
But it’s not all doom and gloom. Keeping an “eye on the prize” by investing time in important communications processes can make a big difference to your success. Despite the obvious challenges, by making sure to invest in monitoring social media sources, setting and staying on top of KPIs, reaching beyond the “STP,” and streamlining social media efforts across city departments, you can stay in touch with residents and provide the information and responses that they need.
At Zencity, we strive to help you overcome these four challenges (and a few others as well). If you want to learn more about how we can help your communications team work more efficiently and tackle some of the issues we outlined above, reach out and we’re happy to help out!
2018 was an exciting year for Zencity. We started off with one pioneering US-partner city, West Sacramento, California, and rounded out the year with well over two dozen. Our cities range from small towns, like Hooksett, New Hampshire, to some of the largest US cities, like San Antonio, Texas. As we kick off 2019 and plan for the year ahead, we decided to take a minute to deep-dive into how cities of all different population sizes are leveraging Zencity’s capabilities.
It’s no surprise that cities of different sizes have different advantages and challenges. In the case of the smaller cities we work with, we find that the city managers and town administrators often have the privilege of lots of daily interactions and ways to interface personally with their residents. On the other hand, they often don’t have the capacity for data analytics. That’s where Zencity comes in. With smaller populations, we’ve found that we provide the towns and cities we work with, with the necessary infrastructure to quantify and measure the impact of different town and city initiatives, in a way the city isn’t otherwise able to. Even cities of 10,000 residents produce vast amounts of unstructured data that is impossible to manage and extrapolate valuable information from without the right technology – especially without an in house team of data analysts. Zencity becomes that “in house” team, serving this need which smaller cities often aren’t able to meet before they start working with us.
Mid-size cities are on the rise in the United States and growing cities means growing needs. One of the most common use cases we see in Zencity’s midsize partner-cities is in bridging the gap between the city and its residents. Unlike smaller cities, where it’s common for many folks to know the city manager by name, mid-size cities face the challenge of the silent majority and connecting with the many residents who don’t attend the local council meeting or town hall. This is complicated by a capacity issue. In these cities, Zencity provides a wider-perspective, tapping into city-wide discourse and feedback, and providing invaluable insight into what’s important to residents on a daily basis, and over time. Mid-size cities often use this information to think about policy and communications campaigns differently and to sharpen these to better respond to their residents’ priorities.
The Big Kahunas
In big cities, there’s never a doubt that the data is there. Big cities often even already have some data analytics tools and sometimes even entire teams in place. However, most big cities silo their data by department and are limited as to the types of data they collect. Zencity serves the needs of big cities in two primary ways. First, Zencity provides one place for aggregating and layering all of the different data sets in a city. These datasets are enriched ten-fold when they can be looked at one next to the other, and when resident satisfaction is also being analyzed and quantified. Moreover, we’ve found that because of the data sources we leverage and thanks to our geolocation technology, big cities find Zencity especially helpful in connecting to disenfranchised communities that are not otherwise being heard. Zencity plays an imperative role in helping cities better understand which communities are not leveraging the city’s formal communication and service channels, and what they’re real needs and priorities are.
While every city is unique, the reality is that cities across the United States share many similar challenges. One of the powerful experiences we’ve had at Zencity is seeing how cities of all sizes and in different corners of the country make the most of Zencity’s AI and machine learning algorithms. It’s been fascinating to see the different ways we can parse the data we collect to identify patterns between cities of similar sizes, or with other shared characteristics. We look forward to a fruitful 2019 with many new partners and many new insights.
If you live and breathe government and technology, then staying on top of what’s happening in this sphere is imperative. It was a tough choice, but here are our top favorite experts and leaders in an industry that’s growing fast – and bringing about a transformation for cities and their residents.
Keisha Lance Bottoms
@KeishaBottoms 50.4K followers
Keisha Lance Bottoms, the 60th Mayor of Atlanta, is a real powerhouse who has become a significant voice representing the best in civic leadership and urban growth. She’s been named by Politico magazine one of “the most prominent black female executives in the South and one of the few in the entire country.” An inspirational speaker (check out her inaugural address), a larger-than-life personality, and a real community leader – there’s very good reason that over 50K people are following Mayor Bottoms. We love her work because she really uses social media as a means to communicate with her constituency and with Americans. This kind of tech-forward civic engagement is certainly the future.
Miguel Gamiño Jr.
@MiguelGamino 9.1K followers
There’s no question that Miguel Gamiño has earned his 9K+ followers: he’s a civic technologist and entrepreneur committed to making tech work for the people. Currently Executive VP and Head of Global Cities at Mastercard (and formerly New York City’s Chief Technology Officer), Gamiño is an authority in the field who writes online and speaks publicly – with infectious enthusiasm – about future city trends and smart technology. His experience both serving in local government and now at a Fortune 500 gives him unique perspective and insight. Check out his great post on cities and tech to see what we mean: City Possible: Collaborating to Unlock Possibilities for More People.
@GoldsmithOnGov 9K followers
Stephen Goldsmith, Director of the Innovations Program in the American Government Program at Harvard Kennedy School, gets big data and why it matters to cities. In his current role, he’s doing what he loves: helping cities use data efficiently to solve problems. Follow Stephen to find out the latest on government and tech – he’s an excellent writer who gets to the heart of the key issues and he brings with him tremendous experience from the field – as the former Mayor of Indianapolis and the former Deputy Mayor of New York City. Two great examples of Goldsmith’s writing that you should definitely check out are Utilizing Data-Driven Tools to Solve Municipal Trash Problems and Implementing Smart Leadership in Cities.
@JimOnCities 6.7K followers
James Anderson spends all of his time – in his own words – helping mayors “be awesome.” As Head of Government Innovation Programs at Bloomberg Philanthropies, he runs programs that connect to innovation and technology like the Mayors Challenge, What Works Cities, Bloomberg Harvard City Leadership, and more. Have a look at what he has to say after visiting 300-plus city halls. Anderson is a real industry leader about everything to do with smart cities and local government. And bonus, he tweets about really awesome resources that you’ll want to read and follow.
@mayorcabaldon 6.1K followers
It’s no surprise that, under Chris Cabaldon’s leadership, West Sacramento was listed as one of the 21 smart communities to watch in 2018. He is civic engagement personified – broadcasting a deep understanding of his community and a real motivation to leverage innovation and technology in creating a better future. Cabaldon’s Twitter feed is like a window into his life as Mayor – covering everything from local benefit concerts and new restaurants in town, to news about important city initiatives.
@Shaunabe 3.8K followers
Serial entrepreneur Shaun Abrahamson runs Urban Us – a seed stage venture fund and network of advisors that serves urbantech startups that work to make city life better. You’ll appreciate Shaun’s blunt posts, bringing attention to important threads on topics that you want to read about but don’t have time to search for including poor rating systems for choosing cities when relocating. And check out his latest post on APIs that provide updated data about transportation services in urban areas.
@kristallakis 2.5K followers
Passionate about making cities more livable and inclusive, Krista – who has made her own mark in the world of GovTech – is Chief Innovation Officer for the City and County of San Francisco. Previously, she led communications in a national renewable energy startup. She also built a crowdfunding platform that helped communities fund civic projects in Chile. For us, her experience means she also gets the GovTech space from the perspective of a startup. Krista’s energetic and insightful posts about everything to do with San Francisco, city government, and tech should not be missed including tech policymaking and eliminating minimum parking requirements for housing projects in San Francisco – she is a voice that really “gets” the startup perspective.
@GovTechNoelle 1.1K followers
The November elections, Atlanta’s ransomware incident and other cybersecurity threats, modernizing state technology and its challenges … These are just some of the topics Noelle Knell, editor of GovTech News, touched upon this month in her Twitter feed. Having worked in both state and local government, she’s coming from that all-important insider’s perspective – and you can tell just by reading her tweets how much experience she has with public projects, transportation, business, and technology. Check out this article Noelle published on GovTech about how Arizona Pursues “No Wrong Door” Approach to Online Services – or take a look at some of her other pieces here.
Are we missing someone off this list? Do tell us who you’re following; we’d love to know.
If you’re looking for ways to help your teams become more productive and efficient as city managers, we’re on the same page.
Managing the world of big data is one piece – admittedly of a very large puzzle – especially when it comes to cities. What we know at this point is that few technologies hold as much promise as AI, and that cities are also beginning to reap the benefits of AI by using it to connect with residents, shape policy, and plan.
The question is how this is happening on the ground.
It’s All About AI
AI: “a branch of computer science dealing with the simulation of intelligent behavior in computers; the capability of a machine to imitate intelligent human behavior.”
If you’ve got either Siri or Alexa in your life, you’ve seen first hand what AI can do just in your own home: gather information, recognize patterns in data, and form conclusions independently of outside influence. But on a larger scale, the question is how different industries can incorporate AI into their day-to-day and strategic operations.
AI has emerged at a critical time. One in which we’re generating more data than ever before. By 2020, 1.7 MB of data will be created every second for every human on Earth. And as much as we are attempting to be organized, the ability to process this volume of data manually is impossible. And because we are generating more data than we can handle, realistically there’s no way we’ll ever be able to review it.
This is exactly where AI comes in.
It’s a Match – The Benefits of AI and City Management
And here’s how AI can help transform your cities; it’s really a match.
#1 Benefit – Cities Can Run More Efficiently
A top benefit of AI is that it enables an organization to become more efficient at structuring chief operating tasks. When cities run efficiently, more is accomplished with less, and cities have a lot to accomplish with never-quite-enough resources and tight budgets.
AI can help city managers stay on top of policies and identify the initiatives that matter most to citizens. This allows city managers to plan for and measure the potential impact that each initiative will have on the city as a whole. A case in point is in LA, San Antonio and Pittsburgh where AI is being used to change the timing on traffic lights in order to adjust the flow of traffic.
#2 Benefit – Cities Can Focus on their Residents
AI plays a large role in delivering personalized user experiences, creating a more personalized connection for a city to its residents by adapting to their specific needs.
The work of city hall directly impacts the everyday lives of a city’s residents. Using AI to analyze feedback from citizens about this impact facilitates the shaping of policies and initiatives that address the most important issues. In North Carolina, for example, government offices realized that they could help speed up the process of responding to residents’ questions with the help of a chatbot. With fewer calls to respond to, government offices could dedicate more resources and time to other city projects, while being more responsive to citizens. And with increased life expectancy, cities are using AI to help bring down the exorbitant costs of caring for the elderly with the support of IoT-enabled products that can alert local authorities in the event that these residents need help.
#3 Benefit – Cities Can Remove A Great Deal of Bias
People are prone to bias and subjective decision-making because we’re human, making decisions that require objectivity – such as hiring – much more difficult. AI can circumvent some of our inherent bias. It does this by only considering variables that are relevant to a decision. Organizations have direct control over the AI algorithms they use to make decisions, and while it’s possible to create algorithms with built-in biases, these can be modified much more easily.
The “human” factor is removed. Like any activity, city management is just as vulnerable to human bias and prejudice. AI helps remove the amount of influence bias plays in decision making, shifting the focus away from what city leaders often think they want, and away from the sometimes “louder voices” in a city, and back towards what residents want.
#4 Benefit – Cities Can Make Data-Smart Decisions and Get That Extra Edge for Under-Resourced Departments
We saved the best for last. AI is an opportunistic tool for organizations of all industries and sizes to analyze data faster, make better decisions, and move faster. In the case of local government agencies and city halls, no one understands better the challenge of being under-resourced and understaffed. AI can help organizations do things that they may not otherwise have the staff capacity to do, or in some cases, that they might not be able to do at all, even with all the resources in the world.
Decision-making becomes simplified. AI can analyze data from all kinds of different sources to provide city managers with important insights. For example, in the case of communicating with residents, instead of manually reading through discussions, social media posts, and other sources of citizen feedback, city managers can use AI to automate collecting, curating, and organizing this data for them. Ray Greenwood, AI and Machine Learning Domain Expert, shares that, “AI is best when it tackles highly structured and repetitive processes that supports decision making – tasks that consume a ‘fair amount of human time.’”
Are Cities Ready for AI?
The answer is a resounding yes. AI has the capability of being the new frontier for city managers and the potential to transform the policy-making process into one that is more effective and that engages with more residents, including a broader and more diverse, city-wide citizen base than ever before.
We’re knee deep in the era of change, and the data is certainly out there to help cities make strategic changes to make cities and towns better places to live. The name of the game is figuring out how to transform all aspects of everyday life in cities – from healthcare to communication – with AI at its core.
It’s Thanksgiving and we’re not missing a moment to properly thank you, our awesome city managers, who do so many things to make the city run – from long-term strategic planning to implementing welfare policies, to making sure that the city’s infrastructure is structurally sound and up-to-date. Our city managers really listen and respond to what residents have to say. So at this time of Thanksgiving, we’re taking a moment to appreciate these amazing public service officials who look after our every urban need.
It’s time that everyone acknowledges what you already know. So, here’s the scoop – the city’s “inside story”: it’s actually the city manager orchestrating all the different things that make your city run.
Interestingly enough, many people aren’t familiar with the term “city manager” let alone know who their city manager is. But truthfully, a city manager does a whole lot of the work around a city. City managers – who have often committed their entire lives to public service – are usually not known or appreciated enough by residents simply because they do everything behind the scenes. At Zencity, we’re privileged to work with city managers and their teams on a daily basis.
The laundry list of tasks that city managers are responsible for is long and varied. City managers oversee the city’s budget, direct initiatives across departments, and handle day-to-day issues like fixing broken traffic lights. And at the same time, they are creating and implementing plans for the city’s future. In short, they manage the city – just like their title suggests! Increasingly these responsibilities are more effective with the help of technology which streamlines many of these tasks and processes.
In short, this year for Thanksgiving at Zencity, we’re taking a moment to express our appreciation for our city managers. Here are just a few of the many reasons why we’ve learned to love them as we work hand-in-hand together.
Because…they are truly interested in what you have to say!
City managers are accessible, open, and interested – looking for innovative ways to make sure city residents continue to share their most pressing concerns while ensuring that the city’s leadership hears them.
By actively seeking feedback from city residents, city managers support a proactive approach to governance that helps drive citizen engagement. One encourages the other: the more residents feel that their city responds to their needs, the more active they become.
Because…they run cities effectively and efficiently!
City managers are constantly measuring the effectiveness of city projects, and in some cases, they’re even light-years ahead, collecting data that allows them to make data-driven decisions in order to spend resources wisely and ensure that the community’s needs are being met.
When cities determine KPIs and measure them regularly, they can make better choices about where to invest resources. In the City of Corona, California, for example, the municipality provides an open dashboard called “Corona Open Performance.” The dashboard first gives residents a quick way to access city information at the click of a button, and then presents the data in visual-friendly formats. This help residents make data-driven decisions in real time by working through challenges they are facing, while improving the effectiveness of service delivery and community engagement.
Because…they give residents what they need when they need it!
Many of today’s city managers believe in the importance of continually being proactive and addressing issues that are happening in the city in real-time – i.e., not merely being reactive.
To do this successfully requires actively seeking feedback directly from residents about the quality of municipal services – and then responding by making effective changes. This means city managers must be up-to-date on the latest trends and patterns happening across the city. They make sure to know when they need to step in – whether it’s for something as big as a politically charged murder, or something as small as a downed electricity pole.
We love what the City of Chicago is doing with a system called Windy Grid which informs city leaders about emergencies by accessing around 7 million data points, maps, and analytics daily from Chicago’s 15 most important city departments. Department managers across the city are now identifying potential issues and coordinating responses, helping them allocate the necessary resources for dealing with problems as they arise in real-time.
Because…they have our backs when it comes to the future!
City managers frequently stay in their position much longer than mayors, who – because they are elected officials – tend to end up serving for a shorter period. So when it comes to considering the long-term future of the city, the city manager is really able to think “down the line” about what services and infrastructure projects are best for the city and its residents.
Because many city managers hold the position for a longer period of time, they understand the need for developing a long-term strategy. They know who lives in the city, and what they care about. In West Sacramento, California, for example, the city developed a program called Home Run to improve the city’s overall readiness for the workforce as well as to plan for the prosperity and future of the city as a whole. The “cradle-to-career” initiative uses educational programming from early childhood all the way through college to provide opportunities – including locally based internships and financial support for literacy programs – to produce a stronger and more qualified workforce for the city.
Let’s give city managers the thanks they deserve
City managers do so many things to make the city run – from big projects to day-to-day tasks, to running decade-long, multi-million dollar initiatives – all the while, of course, also handling emergencies.
So this Thanksgiving season, let’s appreciate these amazing public service officials who look after our every urban need. We know at Zencity, our work is made that much brighter by the dedication and initiative of the city managers in our midst.
Wishing you and yours – wherever you live – a very Happy Thanksgiving!
One of the most strategic relationships in local government is that between a City or County Manager and their council. Oftentimes, these stakeholders are faced with a common occurrence, called the STP. This STP is the Same Ten People that show up to your town hall meetings, call city hall enthusiastically, and comment with gusto on your city or county’s Facebook pages. The challenge of the STP is that all too often, they are some of the only voices that council members have a chance to hear. In fact, sometimes the STP represent the few directly engaged citizens with whom the local government actually interacts. This makes the STP a small but powerful group because more often than not, cities are making policy decisions based on the feedback of a truly minute percentage of their residents. The STP are active constituents and shouldn’t be disregarded, but they often have a much louder voice than the number of people they represent.
The Demise of The Town Hall
We like the phrase STP because it isn’t just anecdotal or a cutesy acronym. Researchers already identified, well over a decade ago, that town hall meetings were on the decline and were no longer representative of anywhere near the majority of residents. The National Research Center re-confirmed that attendance rates at town hall meetings and citizen engagement with local government, generally, was continuing to drop. In its study, the National Research Center found that almost 80% of citizens reported that they had never attended a town hall meeting over a 12-month period. Furthermore, the study noted that besides the usual “cast of characters” who do attend meetings (that’s your STP), non-participatory residents are usually only incentivized enough to weigh in on an issue if that issue negatively affects them. Finally, the study found that residents under the age of 35 are much less likely to somehow engage with local government than residents above age 35.
With these kinds of bleak numbers and ever decreasing rates of democratic participation on the local level, cities are asking, who do we listen to when the loudest voice in the room (the metaphorical and literal room) doesn’t necessarily represent the rest of the community? How does a city or county make decisions based on resident input when most residents aren’t engaging with them to provide their input?
Overcoming the Noise of Social Media
In stark contrast to citizen engagement through channels like town hall meetings, the Pew Center released new statistics on social media use in the United States in 2019, finding that the majority of American adults use social media. Pew reported, by age group, that about 90% of 18- to 29-year-olds are social media users. For those 30 to 49 years-old, the number is 82%; 69% among those ages 50 to 64; and finally 40% among Americans 65 and older. Additionally, not only are Americans using social media, they are using it on a regular basis. Across all demographic groups, the study reported that approximately 75% of Facebook users are daily users. What does this mean for cities? It means that unless your locality is composed of only residents above the age of 65, a vast majority of your community is on social media.
If cities and counties can tap into social media and begin to understand and analyze what their communities have to say in the channels they are already engaged in, they can learn a whole lot. Effectively, local government leaders can identify when the STP is really speaking for the community at large, and when a disgruntled citizen with either too much at stake or too much time on their hands is representing only their own interests, as loudly as they may be doing so.
Next-Generation Citizen Engagement
Cities and counties must find new ways to engage with their citizens and connect with the otherwise silent or passive majority. Social media is one way to engage. Beyond acting as a platform to communicate with residents, social media is also a good place to listen to residents. If we know Americans are online, and we know they are communicating, often daily, using social media, why not leverage what they are saying? Why not extend your social media knowledge beyond your own city/county managed Facebook pages and Twitter handles (which again, are often frequented by their own version of the STP) and gauge community feedback from across the social web.
Every minute, 3 million new Facebook posts are generated, 510,000 comments are shared, and 455,000 tweets are published. This kind of social media content provides a wealth of information for cities, and with the help of technology, these millions of data points actually become manageable. In a day and age when the STP may have a disproportionate influence on policy and decision-making in the city or county, it’s hard to discern what the rest of the community thinks amongst all the noise. Now is the time when cities should use social media and technology to rise above and engage with their residents in new and innovative ways.
To learn more about how you can minimize the role of STPs in your city or county’s decision-making by way of data, download our free ebook now.
As we grow our work across cities in the US, we have seen, again and again, the ways in which city leaders are harnessing technology to improve their communications with and to their residents. Cities are becoming increasingly aware of the value of social media tools like Facebook and Twitter, which, unlike other traditional communication tools used by many cities, are gender, race and socioeconomically agnostic, meaning they have the potential to tap into diverse communities across cities and towns of all sizes. At Zencity, we believe that helping cities access and analyze this kind of data serves as a way to give a voice to the otherwise silent or passive majority.
“If you’re a city in America and you’re not using technology, you’re missing an opportunity, number one, to connect to your constituents, but number two, to allow your constituents to connect to the city. That’s what’s so important.” – Mayor Marty Walsh, Boston, MA
Where Technology & American Cities Meet
At the recent 86th Annual Meeting of the US Conference of Mayors, which our team just returned from, we were thrilled to see that some of the leading mayors in the US have identified the importance of technology for exactly the same reason. The Annual Meeting wove together the Conference’s three key priorities for 2018: infrastructure, innovation and inclusion. With those themes in mind, a panel on the intersection between technology and American cities focused exclusively on this idea of using technology to connect to all citizens. Houston Mayor Sylvester Turner, Boston Mayor Marty Walsh and Facebook COO Sheryl Sandberg took the stage and repeatedly stated the importance to city leaders of social media as a tool to communicate and connect with their communities, as well as the importance of giving all communities access to technology and innovation.
Mayor Walsh succinctly laid out a message that resonated with us greatly: “If you’re a city in America and you’re not using technology, you’re missing an opportunity, number one, to connect to your constituents, but number two, to allow your constituents to connect to the city. That’s what’s so important.” Mayor Walsh’s emphasis on the way in which technology and new media provide a tremendous opportunity for cities by creating a two-way channel of communication should not be taken lightly. Whereas traditional media resources for cities like press conferences and the 6 o’clock news were once a way for a city to have a one-way conversation with its residents, mediums like Facebook Live, Twitter threads, and even the comments sections of online newspapers are all platforms for dynamic, two way conversations, where the city can speak to its residents – and the residents can always answer back.
Continuous Planning & Strategizing Made Possible
Mayor Walsh also highlighted how this kind of dynamic engagement extends beyond social media. He spoke about how the City of Boston went through a master planning process (the first in 50 years!), and have now implemented a dashboard on their website to talk about what they’re doing. “In the past,” said Mayor Walsh, “you do a master plan and it would be a document and it would be on the shelf … now, because of technology, that’s a living, breathing document. Because of technology, what might have worked three years ago, doesn’t work today, and you can adjust that master plan to today.” Utilizing technology to continuously revamp and revisit planning and strategy is one of the driving motivations behind our work at Zencity. Moreover, we believe that you should revisit strategic initiatives and improve them using metrics.
Boston is starting to do this. They’ve begun utilizing metrics to improve services and to make these improved services more available. For Mayor Walsh, measuring statistics in both the long-term and over the course of the day has been enormously insightful for the city. Hearing a mayor talk about the power and importance of measuring data over time and daily was like music to our ears because this is one of the linchpins of the success of our platform – the fact that it provides different vantage points for different time periods.
“The more connected we are, the more we can move together, forward, together.” – Mayor Sylvester Turner, Houston, TX
Empowering Cities to Go Further
The panel at the US Conference of Mayors was rounded out by Mayor Turner, who could attest to the power of technology and the community connections it enables during some of the toughest times – in his case, in the wake of Hurricane Harvey. Mayor Turner is practical and forward-thinking: “the reality is that things are changing, technology is here and it’s here to stay,” he said. Consequently, he is focusing on leveraging social media to help communities stay connected and to bring technology and innovation to under-resourced and underprivileged communities. Moreover, he wants to make sure the city “doesn’t further increase the divides between the haves and have-nots.” Mayor Turner knows that there are many people in the city that are hard to reach, and that “technology is a way to connect with them … For me, it’s all about connectivity. The more connected we are, the more we can move together, forward, together.”
Facebook Committed to Local Communities
And of course, how could we leave out Sheryl Sandberg from a recap of a panel that she took part in? Sandberg preached the good that Facebook can bring to local communities and the reality that, “city by city, street by street, town by town, people connect on Facebook whether it’s during a disaster, whether it’s for a birthday, whether it’s the everyday things in your life.” So how is Facebook taking an active step on the city level? Sandberg used the panel to announce Facebook’s commitment to investing in local communities by investing in local economy. Facebook will be supporting the growth of small businesses through Facebook by providing social media training. Additionally, she stressed how Facebook provides a platform where mayors can connect directly to their constituents, again touching on themes of connectivity but also transparency through communication.
All in all, we were fired up to see some of the most prominent leaders of our time, in both the public and private sector, coming together to talk about the way that cities can continue harnessing the power of tech to move cities forward. This is what we’re all about at Zencity and we believe that leveraging the communication channels that residents are using to enable cities to connect to all the communities in their city is an opportunity not to be missed. Watch it here:
Zencity is the Winner of Innovate.AI Competition in Israel, hosted by M12, Madrona Venture Group, Notion and Vertex Ventures Israel
As the winner of the Innovate.AI competition in Israel, Zencity has been officially selected from hundreds of startups working to transform the future through AI.
Hosted by M12 (formerly Microsoft Ventures), along with their VC partners Vertex Ventures in Israel, Madrona Ventures Group and Notion, the global competition for startups sought out the most promising and innovative artificial intelligence and machine learning technology solutions in the world. Zencity will be awarded one million dollars in venture-backed funding to help us progress the future of AI.
Recognized as Leaders in Artificial Intelligence
Winning the competition in Israel is both incredibly humbling and validating. Israel has climbed the ranks as a top producer and category-leader of some of the most powerful and cutting-edge AI technology in the world. To have been recognized by M12 and Vertex Ventures – truly global leaders in the venture capital space – as one of the best AI tech startups speaks volumes to the work we’ve done and is a huge feat in the Smart City space.
We’re particularly proud because we’ve been recognized for the strength of algorithms which have the potential to genuinely impact life in cities. At Zencity, we empower cities to use AI to make citizen-backed decisions. Our machine learning algorithms analyze data from hundreds of thousands of public, citizen-generated interactions on social media, city hotlines, and other communication channels to surface sentiment and other trends on an on-going basis and in real-time. The application then provides detailed insights on how citizens view and use their city – and this feedback, in turn, powers decision-making so that civic leaders can improve the lives of the residents they serve.
“Healthy dialogue between a city and its citizens is integral to any prospering community,” said Nagraj Kashyap, Corporate Vice President, Global Head of M12. “That’s why we’re excited to support Zencity in its use of AI to advance communication between cities and its citizens, ensuring that voices are heard.”
We believe it’s a unique opportunity for urban innovators and cities when a Smart City startup wins a global competition of this magnitude for its machine learning solutions, meaning that some of the most advanced technology of today is being used to better how we live and work in cities. With our winnings, we will continue pushing forward to develop the best and most innovative technology solutions for cities, making AI accessible to the public and an invaluable catalyst of positive change in the world we live in.
Zencity is honored to have been selected by tech giant Microsoft to take part in Microsoft ScaleUp, a global program dedicated to helping late-stage startups quickly scale. As part of the Microsoft for Startups initiative, Microsoft ScaleUp cherry-picks later stage startups to participate in an intense and unique international program. The outcomes include joint sales engagements and co-marketing opportunities designed to help catapult Zencity into a deep network of Microsoft professionals, partners, and experts.
Leading the Way in Accessible Technology Solutions for Local Government
Microsoft has long been paving the way for innovation globally, and nowhere is this more true than in the public sector. Microsoft has developed some of the most cutting-edge and accessible technology products in the world for local government. Ranging from day-to-day platforms, to advanced analytics, to core software, Microsoft is a key technology provider to many cities around the world. Zencity is excited to leverage these relationships as well as Microsoft’s expertise in Artificial Intelligence, data and the cloud to push forward the boundaries of the Zencity platform and the service we provide to local government leaders.
On the Microsoft side, Navot Volk, Managing Director of Microsoft ScaleUp Tel Aviv shares that,
“[w]e’re delighted to work with Zencity in developing innovative, data-driven solutions for cities. At Microsoft ScaleUp, we’ve focused this batch on emerging technologies with an artificial intelligence bend. Zencity was therefore an obvious choice for us with its strong tech and powerful mission, and we look forward to supporting the Zencity team on a global scale, and helping them grow their presence and product.”
Zencity’s goal in joining ScaleUp is to partner with Microsoft on both the technology and business fronts. We are certain working together will be fruitful for us in helping to deliver an even better product and reaching many more cities including those already working with Microsoft. We look forward to scaling even faster with Microsoft’s support.